Homepage refresh

Challenges:
1. Condensed time frame (3 days) for copy

2. Homepage must be optimized for a variety of audience intents, need states, and awareness levels

3. A new industry for me

4. The control has unclear messaging and lacks a cohesive story line

Solutions:
1. I worked quickly and expertly to determine a strong brand voice as well as a clear messaging strategy that leveraged compelling headlines and concise-but-comprehensive copy to guide the user toward interest and action

2. I developed clear audience personas to help tailor messaging appropriately and effectively with a balanced mention of various value propositions

3. I independently conducted fast but fierce research via a mix of LLMs, web articles, and AssemblyAI team members

4. I identified and improved existing information gaps, confusing copy structures, and a lack of brand personality

Results:
Powerful, refined copy that elevated the web experience and delivered depth, clarity, and personality to the AssemblyAI story.