CustomMade
Goal
Increase conversions with emotion-driven landing pages for various products and services.
Challenges
1. Cost prohibitive
2. Users are hesitant to purchase online
3. The process can be confusing
Solutions
1. We created 50+ landing pages to for a hyper-segmented approach that allowed us to hone in on specific audience interests, awareness states, and intent.
2. Leveraged positive, emotion-driven copy to match the user’s state
3. Incorporated additional testimonials throughout the pages to better bolster claims. This alone resulted in significant CVR lifts and was implemented across all future landing pages.
4. Created a consistent user flow for ease and clarity
Results: Consistent CVR lifts across 50+ landing pages