Goal
Increase monthly diaper bundle subscriptions

Challenges
1. Mobile first
2. Combat information overload and decrease scroll without sacrificing key details and features

Solutions
1. Lead with a bundle description to establish value and savings early on
2. Decrease non-essential elements on the page
3. Highlight top 3 UVPs with clear and concise copy and design
5. Feature an image/quote of Dax & Kristen to create brand trust and loyalty