Goal
Increase product purchases across prospective audiences.

Challenges
1. Control page was disorganized and lacked a clear user flow
2. Brand and product features were swallowed up within excess content and easily missed
3. Control lacked credibility due to typos and disorganization
4. A complicated purchase flow

Solutions
We provided a fresh start for the Stay Fresh bra with a landing page that beautifully reflected the benefits of the bra and established an intuitive flow of information that kept the reader engaged. I designed the page from top to bottom with an in-depth understanding of audience need states as well as an awareness of the importance of clear and concise communications.

Results: 332% conversion lift