As a Senior Copy & Content Strategy consultant for Pinger, I worked with the team to audit existing product experiences and marketing communications to help improve open rates, user engagement, conversions, and retention using creative conversion copy.
Pinger Brands
Product copy &
content strategy
Every word matters. Explore a few examples of my in-depth, detail-driven approach.
ORIGINAL
OPTIMIZED
Goals
• Create urgency in the user by better highlighting the consequences of inactivty
• Increase OR and CVR for push and in-app message
Solutions
• Create curiosity in the push headline to encourage opens
• Include risk visibly in the push description copy to create urgency and motivation to open
• For the in-app message SL, pose a question that will spark action
• Leverage playful copy in the image, and encourage a specific action (while still keeping it light-hearted and easy)
• Provide additional information around why the user needs to take this action (previously users were being caught off guard when their number was recycled. I wanted to incorporate better education around this to prevent future friction and churn)
• Updated CTA copy to be more human and connective
TextFree 7-day
Welcome Journey
The goal of this journey refresh was to increase user engagement and encourage behaviors that proved to have the most long-term stickiness. To do this, I leveraged playful, vibrant copy to generate excitement around the new features, while also ensuring that the user was fully equipped with the education they needed to act.
UX copy for iOS 18 users
The iOS 18 update introduced significant hurdles that threatened to disable integral TextFree features—like caller ID. To avoid this, we needed to clearly convey a complex concept and inspire an action—in just 3 lines of copy.
My goal was fourfold:
1. Give just enough information about how the new update would affect the user’s experience
2. Make the desired action very clear
3. Make the consequences of not taking the desired action clear
4. Relieve concerns around privacy and security to decrease friction
This new update also threatened to prevent users from being able to add or view contacts in the app. As a result, we incorporated alert messaging across various touch points to provide additional opportunities for the user to update their permissions accordingly.
