the Skimm’

Goal
Encourage Skimm newsletter sign ups.

Challenges
Prospective users are not aware of the various themed newsletters the Skimm’ provides nor the benefits of receiving them.

Solutions
Create unique landing pages tailored to each specific newsletter. Doing this enables us to:
1. Maintain ad relevance and improve Google quality score
2. Speak to the user’s particular interests
3. Highlight top UVPs for the unique newsletter offering