THE SKIN DEEP
THE SKIN DEEP is a creative production company exploring the intimate spaces of human connection. Their Emmy Award-winning documentary project {THE AND} fosters vulnerable conversations between everyday people and shares their experiences with the world. I worked alongside the team to script various trailers for their content.
Additionally, in 2015 they launched {THE AND} card games, which feature thoughtfully curated question decks allowing people to bring the documentary experience into their homes. I was entrusted to expertly distill the complexities of their heartfelt brand, into a thought-leading voice that resonates powerfully with its worldwide audience.
Copy projects included ad copy, video scripts, product & packaging, web, email, digital workbooks, and more.
There Is More To Your Love Story
Press in with your person and discover new depths to the relationship.
Rediscover Your Butterflies.
Come back to each other with meaningful reflections
on the past and a fresh look into your future.
Scripting
Digital Workbooks
Designed and wrote copy for 3 digital workbooks for various relationship states. Determined all workbook elements, copy, and content including long-form articles, emotional exercises, thinking prompts, and more. Worked closely with the design team and completed the project from inception to execution in two weeks.
Product & Packaging
Wrote more than 200 thought-provoking questions designed to create meaningful moments and conversations with kids ages 7-12.
Built and maintained various email campaigns
to aid in generating sales, promoting YouTube views,
and fostering authentic audience engagement.
